Deepfake phishing refers to a sophisticated cyber attack that leverages the power of deepfakes, synthetic media manipulated using artificial intelligence, to trick victims into revealing sensitive information or taking unwanted actions. Unlike traditional phishing emails with text and stolen logos, deepfakes can create a much more convincing scenario.
Imagine receiving a video call from your CEO, their face looking slightly off but their voice perfectly mimicking their tone. The CEO informs you of an urgent financial transaction that needs your immediate approval. Deepfake phishing can target individuals or entire organisations, often impersonating trusted figures like CEOs, colleagues, or even family members.
The attackers achieve this by using existing video or audio recordings of the target persona. Deep learning algorithms then analyse these recordings, learning facial expressions, voice patterns, and mannerisms. This data is then used to create a new, entirely fabricated video or audio clip where the target appears to be saying or doing something entirely different.
The danger of deepfake phishing lies in its ability to bypass our natural scepticism. Because the videos and audio can be so convincing, even the most vigilant person can be fooled. This makes it crucial to be aware of the telltale signs.
Given that the technology is still in its early stages, deepfakes may exhibit subtle inconsistencies, like unnatural blinking or slight voice distortions. Additionally, phishing attempts will often create a sense of urgency or pressure to act quickly. If you ever receive a communication, be it email, video call, or voice message, that seems suspicious, take a moment to verify its legitimacy through trusted channels before responding.
Deepfake phishing is a growing threat, but by staying informed and exercising caution, you can protect yourself from falling victim to this elaborate form of cybercrime.
